Privacy Policy

The company Laun (as defined in Article 1 below), operating under the brand AUM., offers for sale ready-to-wear items, accessories, and high-end decorations on its website www.aum-stories.com.

In order to offer for sale, sell, and deliver its products, Laun collects personal data from users of its website.

This privacy policy is intended to inform users about the methods used to collect, access, process, and store users' personal data.

As the data controller, Laun commits to complying with the provisions of Regulation (EU) No 2016/679 of April 27, 2016, regarding the protection of personal data.

The customer is informed that certain data must be collected by Laun in order to perform its services. If the customer chooses not to provide this data, Laun will not be able to carry out its services.

This privacy policy ("Policy") may be modified at any time by Laun, especially to comply with any regulatory, jurisprudential, editorial, or technical developments. Users should refer to the latest version of the Policy before any browsing.

Data Controller

The data controller, who collects personal data and carries out data processing, is: Laun, a simplified joint-stock company with a capital of €1,000, registered with the Paris Trade and Companies Register under number 424 950 459, with its registered office at 101 rue de Sèvres - 75006 Paris, France.

2. Collection of Personal Data

Laun may collect the personal data of users on the website www.aum-stories.com.

The personal data that may be collected includes:

User account data: This includes data that the User provides when creating an account by filling out the registration form (first name, last name, billing and delivery postal addresses, email address, mobile phone number, password for account login).
User's personal data when entered in their customer account: This may include date of birth and clothing size.
Transaction data: These are the data that the user provides when making purchases, including information about orders placed and returns, such as phone number, address, email address, and payment method information.
Interactions with customer service.
Data related to browsing: This refers to data that the Publisher collects during the User's navigation on the Website and Applications, including the date and time of connection and/or navigation, browser type, browser language, IP address, location data, and geolocation data.

Payment-related data (credit card number, expiration date, authorization number, security code) is collected directly by our service provider, Payplug.

Third-party application providers, tools, gadgets, and plugins on our website, as well as the platforms on which we publish editorial and promotional content (such as Facebook and Instagram), may also use automated means related to interests and context to collect user data (interactions with features and online activity profiling). This data is collected directly by these providers and/or third parties and is subject to their policies. To the extent permitted by applicable law, Laun is not responsible for the practices of these providers and third parties.

Certain services may be affected or inaccessible if consent to the collection of the data mentioned in this Privacy Policy is not given.

3. Purposes of Personal Data Collection

The data collected in the course of using the website are processed for the purposes described below.

Current regulations protect the privacy of users and require any data controller to justify a legitimate basis for such processing. The regulations provide, among the legal bases for processing:

The performance of a contract to which the data subject is a party, such as a sales contract. Therefore, certain personal data of the customer is necessary to deliver the product, manage the customer account, and process returns.
Compliance with a legal obligation, including accounting through the retention of invoices.
The prior consent of the data subject.

The legitimate interests of the data controller, while respecting the rights and freedoms of users. For example, improving the customer experience or preventing fraud may justify data collection.

Management of orders and sales of products and provision of services; handling complaints, withdrawals, and product returns. Use of data to provide products and services (shopping cart and orders; sale, return, and refund of purchased products). The execution of a contract concluded between the customer and the professional.

Processing of transactions, including payment. Our payment service provider (Payplug) uses payment-related information when processing each order payment. This data may also be used for fraud prevention during order payment and/or handling unpaid orders. The execution of a contract concluded between the customer and the professional.

Creation and management of customer accounts. Personal data of a registered customer on the website is used (email address, password). The execution of a contract concluded between the customer and the professional. Compliance with a legal obligation.
Delivery of ordered products. Personal data (contact information, email address) is used to ensure the delivery of products. The execution of a contract concluded between the customer and the professional.

Administration of the website and fraud prevention. Personal data (cookies) is used to update and enhance our website and to combat internet fraud.

Customer support: Interaction with the customer service. Personal data is used to interact with customers.

Legitimate interests of the data controller in order to offer exclusive offers. Exploiting, evaluating, and improving products and services and the user experience (including the development of new products and services, analyzing the customer base, data analysis, accounting, and auditing), profiling. Personal data is used to assess and improve products and services, and enhance the customer experience, as well as the products and services offered by Laun, through operations involving anonymized customer behavior analysis and website traffic measurement. Legitimate interests of the data controller in order to offer products and services tailored to the needs of customers. Sending newsletters and exclusive offers provided that the user checks the box expressing their acceptance, as provided during registration for the Services. Personal data is used to inform customers about our products and services and personalize the products offered on social networks. Legitimate interests of the data controller to offer products and services tailored to the needs of customers.

Fulfilling obligations arising from all contracts or agreements between Laun and its customers. Personal data is used to inform customers about our products and services and personalize the products offered on social networks. The legitimate interests of the data controller are to offer products and services tailored to the needs of customers, in addition to obtaining consent (through a checkbox).

Analyzing website visits and their frequency, audience measurement, studies, statistics, surveys (cookies), and improving the user experience on the website. Personal data, including cookies, is collected to understand the use of the website. The legitimate interests of the data controller are to offer products and services tailored to the needs of customers. Laun does not share any personal data for commercial purposes with third parties.

Users have the option to modify their personal data and withdraw their consent at any time by logging into their customer account.

4. Service Providers with Access to User's Personal Data

The personal data collected is transmitted to Laun's service providers, who may process it on behalf of Laun (subcontractors) and/or for their own purposes (data recipients). The data recipients are:

Payplug, payment service provider
Any law enforcement or administrative authority in the context of judicial requisitions related to the fight against fraud
Customs services and providers in the case of international delivery.

Laun's subcontractors may have access to the collected data for the following purposes:

Order preparation, shipment, and product returns
Improvement of website content
Technical maintenance and development operations of the website, including entities that execute orders and provide web hosting, information storage, email services, as well as analytics and tag management services like Google Analytics.

For more details on these analytics services and how to opt out, we invite you to visit the following websites:

Google Analytics: https://support.google.com/analytics/answer/6004245?hl=en

5. User Rights Regarding Their Personal Data

In accordance with Articles 14 to 22 of Regulation 2016/679 of April 27, 2016, any individual using the AUM. website has the following rights:

The right to access, rectify, and delete collected data
The right to object to the processing of their data
The right to restrict processing
The right to data portability
The right to establish directives regarding the retention, erasure, and disclosure of their personal data after their death, in accordance with Article 40-1 of Law 78-17 of January 6, 1978

Furthermore, if Laun detects a personal data breach that is likely to result in a high risk to the rights and freedoms of its users, it commits to informing the affected users as soon as possible.

Users can exercise all of these rights by logging into their customer account, contacting customer service at contact@aum-stories.com, or by sending a letter to LAUN – 96 rue Truffaut, 75017 Paris. Users must include proof of identity with their request.

In case of no response or an unsatisfactory response, users have the right to contact the supervisory authority in their country of residence. In France, this authority is the CNIL (Commission Nationale de l'Informatique et des Libertés): https://www.cnil.fr/

6. Data Retention Period

User data will not be retained beyond the strictly necessary duration for the purposes as stated herein, and in accordance with applicable regulations and laws. In this regard, data used for prospecting purposes may be retained for a maximum period of 3 years from the closure of the user's account or the last contact with the respective prospect. User data is deleted when the retention periods expire. However, data may be archived beyond the specified periods for the purposes of research, detection, and prosecution of criminal offenses, solely for the purpose of providing such data to the judicial authority, as required.

Archiving implies that this data will be anonymized and will no longer be accessible online but will be extracted and stored on a separate and secure medium.

7. Security Measures for Collected Personal Data

As the data controller, Laun is committed to taking all necessary precautions to preserve the security and confidentiality of the data, including preventing them from being altered, distorted, or accessed by unauthorized third parties. Laun has entered into service agreements with partners who have expertise in data protection.

All data is hosted in France or within the European Union.

Payment Providers

Payment for purchases on the website is made through the secure platform of our payment provider PAYPLUG. PayPlug SAS, a simplified joint-stock company with a capital of €255,855, registered with the Paris Trade and Companies Register under number RCS 751 658 881. Registered office: 110 avenue de France, 75013 Paris VAT identification number: FR 01 751658881 Email: support@payplug.com Phone: +33 1 76 34 01 55 Laun does not have access to the payment data of customers.

However, the user has the option to save their payment card data in their customer account. These data are not stored with Laun but with Payplug. The user can modify or delete these banking data at any time by logging into their customer account.Haut du formulaire

8. Cookies, Tags, and Trackers

During the browsing of our website and mobile application, information about the user's device (computer, tablet, smartphone, etc.) may be recorded through files called "Cookies."

Cookies allow for tracking of user navigation or behavior analysis, including:

Measuring the traffic on our website and application, as well as their content.
Saving information related to the customer account when the user is logged in.
Saving the shopping cart for 30 minutes.
Customizing the display of content accessible to the user.

The user can modify their cookie preferences through the web browser software they are using:

The user can also oppose the placement of cookies by visiting the website http://www.youronlinechoices.com/fr/controler-ses-cookies/.

9. Social Media

Laun's official Facebook and Instagram accounts may allow users to post their content. Users are informed that content posted on these social networks can be viewed by third parties, and users should exercise increased caution when providing certain personal data on these sites or applications, such as financial data, an address, or any sensitive data. Laun is in no way responsible for any potential damages caused by third parties resulting from or arising out of the publication of their personal data by users.

10. Links to Third-Party Websites

The website and application may provide links to sites, applications, and services other than those of Laun that may be operated by third-party companies. Laun is not responsible for the processing of personal data by these third-party sites. Users should consult the privacy policies of these websites.

11. Data Protection Officer

Laun's data protection officer or person responsible for personal data ensures compliance with applicable regulations and rules and must establish a register of personal data processing activities.

Users can contact Laun's data protection officer or person responsible for personal data at the email address contact@aum-stories.com.