Aum.
It's the story of two sisters guided by a common passion for fashion and design who embarked on an adventure by creating their brand in 2020. One comes from a fashion school, the other from a design school.
"We wanted to create a brand that reflects our expectations and desires, with a sensitive and authentic approach, a certain sensuality, a new classicism, which means respect, sensitivity, value placed on both concept and content as well as form, a genuinely thought-out process.
Inspiration & Heritage
We grew up in the world of catering, with a father who was a chef and a mother who was a sommelier. They instilled in us their passion for seasonal produce and the importance of working closely with local producers.
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This love for nature has inspired our work. The Aum collections and their variations in decoration, tableware, accessories, and ready-to-wear are an opportunity to express the very broad spectrum of our universes and to create numerous unique collaborations.
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All the pieces have been crafted with a focus on respecting the materials and favoring the local supply chain.
Working hand in hand with artisans with unmatched expertise is one of the founding principles of Aum.
